When implementing redirects, it’s crucial to consider the purpose and longevity of the URL change. For permanent moves, like when a page’s URL structure changes or content is moved to a new location, a 301 redirects is the ideal choice to ensure SEO benefits. Temporary changes or alternate versions may use 302 redirects to preserve the original URL’s ranking.

URL redirects are instructions used to send users and search engines from one URL to another. They’re commonly employed when a website undergoes structural changes, content is moved, or a page is no longer available under its original address. Redirects ensure that visitors who try to access the old URL are automatically sent to the new or relevant one, preserving user experience and preventing broken links. There are different types of redirects, such as 301 (permanent redirect), 302 (temporary redirect), and others, each serving specific purposes for webmasters and SEO (Search Engine Optimization) efforts.